Purchase Your Domain Name To Secure Your Personal Brand - Personal Branding Blog - Stand Out In Your Career

Purchase Your Domain Name To Secure Your Personal Brand - Personal Branding Blog - Stand Out In Your Career Get Your Domain Name or Lose I tell people all the time to purchase theirname.com, but few still take the initiative. You need to secure your eBrand these days or it will come back to bite you. There are billions of people in this world and many share the same name (John Smith, etc). This means that once an alarm goes off in their head, they will purchase their domain name ahead of the others. When this happens, they get placed first in Google and have protected their reputation. Everyone else, has to find creative domain name strategies that STILL wont be as strong in search engines. Listen, there are people who are in the personal brand domain name business as we speak. These people are viewing a lot of us that are becoming ever more popular in the social media front. They will buy our names and then sell it back to us when we have a large audience and become celebrities. Do you really want to spend $50,000 to claim your domain 5 years from now? If you do, then tell me your name and Ill sell it to you. Are you still not convinced? You asked for it! (Case Study) Shel Israel is one of the most prominent bloggers on the internet. He co-authored Naked Conversations with Robert Scoble and was a trusted advisor for many startups that needed strategic communications help. Currently, he is the host of Global Neighbourhoods on FastCompany.tv, which covers enterprise and trends in social media. ShelIsrael.com. Now your saying to yourself Shel must have bought his own domain because he is very web savvy and has been in this space for years. Shel has been building his personal brand for a while now, starting with the book and his blog and now FastCompany, but he never secured his eBrand. His super stardom came with haste and he disregarded that he would become a larger target to people who either disliked his brand or his content. I really like Shel, but we must learn from this mistake. Reputation DISASTER. As your brand grows, more people are attracted to it, in a positive or negative way. If you have no disbelievers then you havent succeeded at a high enough level. Loren Feldman discovered that Shel didnt register www.shelisrael.com and quickly purchased it for less than $10 (No excuses people). Loren created an entire website that makes fun of Shel, with podcasts, where there is a puppet interviewing tech gurus. You ask why would he waste his time doing all of this? Simple, its because Shel already has a large audience and there are more people like him who arent keen on the Shel Brand. Hes been receiving over 10K hits because hes tapped into whats already popular (Shel). The podcasts are somewhat funny if youve ever met Shel, skimmed his blog posts or watched his podcasts, but obviously I dont think Loren is very ethical. Update: If you Google Shel Israel, his domain is already #10! Call to Arms. Please (Im begging you) purchase your domain name right now. Visit Godaddy.com and on the top part of the screen type your first and last name (no spaces) and conduct a search. With the promo-code OYH3 you can receive your name for only $6.95 (I dont work for Godaddy). If its taken, try .net first and then .org. If everything is taken, then do what John Moore did and purchase your full name, including your middle name. Are You Not Convinced Yet? Then Watch This Podcast! [youtube=http://www.youtube.com/watch?v=pw_HIUBoQ5o]